Each time a customer contact’s customer service there is an opportunity to make the business shine. There is opportunity to create a relationship with that customer that forms loyalty and trust. There is opportunity to impress the customer and provide outstanding service where they would not find anywhere else. Be the reason the customer comes to the company you work for and not somewhere else. Stand out in the company as the one who goes out-of-the-way, over and above. Offer a service the customer may not know about, or may not be participating in. Up-sell the customer another product or service they may not have heard about. Every situation, good or bad, provides an opportunity with that customer. Don’t miss it.
What opportune moment was missed in your contact with customer service? Please share your comments below. I’d love to hear your stories.
Footnote: This year I decided to go with the A-Z of Customer Service. I’ve complained too long that customer service isn’t what it should be. Tell me God doesn’t have a sense of humor. He put me in a position make a difference in what I think customer service is and should be. This month I will share with you what I’ve learned about successful customer service. Hope you enjoy the ride.